AOL Broadband Hires NBC Vet

NEW YORK — America Online has hired Shawn Hardin as senior vice president of product and programming for its broadband division.

Reporting to AOL Broadband president Lisa Hook, Hardin will oversee product and applications development and content creation for AOL’s high-speed broadband service.

Most recently, Hardin was evp and chief product officer for NBC Internet, where he handled product development, design and usability, research, publishing operations and interactive content. Prior to that, he was evp and acting group general manager at NBCi.

Also at NBC, Hardin served as vp and executive producer of NBC Digital Productions, where he oversaw both online content and enhanced-television services, and supervising producer and creative director for NBC-2000, where he managed all primetime short-form programming.