Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
ATLANTA America Online has selected Lightningcast to provide ad insertion technology for its Web service, Radio@AOL, the client confirmed.
The Dulles, Va.-based interactive service will use MediaThunder technology developed by the software developer.
“Lightningcast gives our advertisers the opportunity to reach an entirely new audience of AOL members,” said Lisa Brown, president of interactive marketing for AOL. “It provides them with the ability to deliver broadcast-quality advertising over the Internet, as well as the means to target specific customer segments.”
That
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in