AOL Ad Sales Rebound in 2004

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NEW YORK Time Warner’s America Online unit said its advertising sales rose 28 percent to top $1 billion in 2004.

AOL said its sales for 2004 were mostly flat at $8.7 billion, since the increase in online ad sales was offset by a $370 million decline in U.S. subscription revenues. AOL continues to shed subscribers, losing 464,000 in the fourth quarter and 2 million during the year to end with 22.2 million U.S. subscribers. Operating income for the AOL unit increased 41 percent to $934 million compared to a year earlier, helped by stronger ad sales and lower network costs.

AOL’s



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