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Seeking to appeal to “wired consumers 20-50,” AnyDay.com has selected Hill, Holliday, Connors, Cosmopulos as its first agency of record.
The Boston agency was selected following a brief review in which AnyDay chief marketing officer Bob Pagano also considered startup shop Deutsch Boston.
The budget is at least $15 million and ads will launch in the spring, Pagano said.
Hill, Holliday, one of the region’s largest agencies and a unit of the Interpublic Group of Cos.,
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