Anti-Smoking Veterans Among Finalists for BCBS

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Blue Cross and Blue Shield of Minnesota has selected six semifinalists in the review for its $80-110 million, 10-year anti-smoking advertising program.

Competing for the business are Arnold in San Francisco; BBDO and Carmichael Lynch, both in Minneapolis; Crispin Porter + Bogusky, Miami; Ground Zero, Los Angeles; and BVK, Milwaukee, said company representative Karl Oestreich.

Company executives will next visit the agencies in late May before making a cut to three or four finalists. Presentations for those agencies will be scheduled for late June, and a decision is expected by early July, Oestreich said.

The six shops bring considerable experience to the review.





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in