Siegel & Gale Gets a New Mentor and Advisor
NEW YORK–Looking to build its creative credibility, Siegel & Gale has snagged Eugene Grossman, co-founder of Anspach Grossman Enterprise, now a unit of WPP Group.
Grossman comes in as an executive vice president, but will have no line management duties. He will instead serve as an advisor and mentor to staff members on its core corporate identity practice, said S&G executive vice president, group director Kenneth Cooke.
“I love the business, the client work, the creativity, being around young people who want to perform,” said Grossman of his move. He would give his age only as “60-plus”; all of his fellow co-founders at the former Anspach Grossman Portugal have retired.
Cooke (who tapped Grossman for S&G) was hired by Grossman for his first job 25 years ago at AGP. Their initial project there: the Life cereal package that remains on store shelves.
S&G’s spinoff from Saatchi & Saatchi last month made it the largest independent branding consultancy. The other major players have been absorbed into ad agencies and consulting organizations, including APG a decade ago.
S&G has about 250 employees in New York, London and Los Angeles. Its fees are around $35 million annually, from clients such as American Express, IBM, and Eastman Kodak.