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How2HQ Considers Arnold, Others for $15 Mil. Launch Effort
BOSTON–Arnold Communications here is among six semifinalists vying to become the first agency for Dallas-based How2HQ.com, a network of lifestyle and self-help Web sites due to launch next week.
Spending will be $15 million through year’s end and is expected to double in 2000, said Allan Steinmetz, who heads Inward Strategic Consulting, Newton, Mass., and is overseeing the search process. Steinmetz will join How2HQ as executive vice president of marketing while maintaining a stake in Inward, which he formed earlier this year [Adweek, Feb.
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