Anomaly Wins Creative Review for Coca-Cola's Minute Maid Brand

Doner had been the incumbent since 2002

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Coca-Cola has chosen Anomaly as the new creative agency of record for its Minute Maid line of juices after a review.

The account had been with Doner since early 2002, and this was the brand’s first U.S. agency review in more than 15 years.

“In keeping with the strong roster of agencies that help craft impactful creative for the Coca-Cola North America brands, Minute Maid has selected Anomaly LA as our lead strategic and creative agency,” said a client spokesperson.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in