Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES Carl’s Jr. is ending its relationship with Anita Santiago Advertising, said a client representative.
The independent agency in Santa Monica, Calif., had handled Hispanic advertising for the fast-food chain for eight years, and was responsible for creative and media. Carl’s Jr., a subsidiary of CKE Restaurants, has spent more than $1 million in recent years on ads targeting the Hispanic community, although Nielsen Monitor-Plus recorded no spending for 2003.
“We think they did a good job, but our creative was going in a different direction,” said Christie Cooney, a representative for the Carpinteria, Calif.-based
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in