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Gearon Breaks TV Effort for Investment Firm
BOSTON–Straight-shooting brokerage chieftain George Brown appears as a black-and-white animated character in a half-dozen spots for Brown & Co., a discount investment firm in Boston.
The ads mark the broadest use of the cartoon character to date, said Bob Hoffman, president of Gearon Hoffman in Boston, which has handled the account for more than 15 years. “People seem to love the little guy,” he said.
One spot, dubbed “Head Examined,” shows Brown’s brain being examined by an X-ray machine.
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