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When you're spending roughly $5 million for a 30-second spot, like advertisers for this year's Super Bowl are, you want it to be something people remember. With that in mind, Big Game advertisers often hire a major celebrity (this year there's Jeff Goldblum, Drake and Christopher Walken) or cute animals (case in point: Heinz's "Weiner Stampede"). But which tactic is stickier—which one has Super Bowl fans talking weeks, months or even years later?
To find out, we went to Bryant Park in New York and asked unsuspecting strangers which strategy they liked more, and which Big Game ads they could recall.
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