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SAN FRANSISCO The Super Bowl’s largest advertiser, Anheuser-Busch, has a record 11 30-second spots scheduled for the game. With a total of five and half minutes of airtime bought by the St. Louis-based brewer, Bob Lachky, vice president of brand management at Anheuser-Busch, said yesterday this year’s game will showcase “some of the best body of work we’ve had in a long time.”
Ten days before Super Bowl Sunday, Lachky was working on putting the finishing touches on the lineup, a process that will have him juggling the order of the work right up to a few days before the game.
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