ST. LOUIS – Anheuser-Busch Companies signed on last week as the fifth corporate sponsor of the 1996 Olympic Games in Atlanta at an estimated price of $40 million. Through the agreement, A-B becomes the exclusive beer category sponsor and gains sponsorship rights to the 1994 Winter Olympic Games in Norway, the U.S. Olympic teams and the U.S. teams at the Pan American Games and The World University Games.
Copyright Adweek L.P. (1993)
Get Adweek's Brand Marketing Daily Newsletter in your Inbox
Today's highs and lows of creativity