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ATLANTA McRae Communications said it is set to launch separate advertising campaigns for Humminbird Fishfinders and Black Jack Motorcycles.
The Atlanta shop has developed a 30-second television commercial for Eufaula, Ala.-based Humminbird that breaks the first week of February. “Fish Meeting” targets recreational anglers and features actors dressed as fish learning about Humminbird’s newest product. Professional fishermen Jimmy Houston and Denny Brauer make cameo appearances in the spot that will air on ESPN2, Fox Sports and The Outdoor Channel.
Humminbird
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