Angels Swinging for the Fences

With a nod to the past, the Anaheim Angels have launched a TV campaign touting, among other things, the return of the haloed “A” on their uniforms.

Four 30-second TV spots from The Ballpark Advertising Agency in Los Angeles introduce the tagline, “The halos are back.” Ads show the players in their new uniforms, which now have red, not blue, as the dominant color. The color pays homage to the late Gene Autry, who once owned the Angels and favored red.

“The big focus is tradition,” said agency principal and account director Andrew Shevin, noting that the shop was challenged by the Angels to create a theme that encapsulated the team’s heritage and emotion.