Andys Seeking a Lord of the Ring

Taking a page from the playbook of pro sports, the Advertising Club of New York will fit its Grandy winner with a snazzy championship ring at this year’s International Andy Awards in April.

“The only thing that would make a One Show Pencil better is if you could hang it around your neck,” says Alex Bogusky, creative director at Crispin Porter + Bogusky in Miami and honorary co-chair of this year’s Andys show. To give the Grandy winner something fun along with the usual trophy, Bogusky and his 10-person CP+B team toyed with the idea of a pendant, but with the ’70s long gone, they figured few would enjoy nestling a medallion in their bosom.