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Anderson Communications Group has won the advertising account of Bombardier Business Aircraft.
The Hilton Head, S.C., agency defeated BBDO in New York and an undisclosed Canadian contender in the finals of a review to win the estimated $7 million business.
“We have good category experience,” said ACG chief executive David Anderson. “We demonstrated a unique understanding of Bombardier’s issues and challenges, so our ideas and strategies leveraged the market.”
ACG formerly served as lead agency for Gulfstream Aerospace, one of Bombardier’s chief competitors.
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