Andersen Ads to Bow

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Andersen Windows, which in past ads stressed durability and reliability, plays up its role in bringing warmth and secur ity to a home in a new campaign to break this week from Campbell Mithun.

Two spots highlight the brand’s attri butes. One ad empha sizes aesthetics, showing a couple evaluating the view out their window as a truck moves their house inches to the right and left. A second spot showcases longevity as a rock formation crumbles outside an Andersen window.

Consumer print ads depict warm home settings, such as an image of a young girl on a swing viewed through a window.



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