Analog Devices Talks to Agencies

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BOSTON — Analog Devices is holding talks with agencies about working on its advertising account, sources said.

The Norwood, Mass.-based provider of analog and digital integrated circuits works with small independent Stringer for creative; Upward Brown Media, handles media chores. Both shops are in Burlington, Mass.

Recent campaigns have been print driven and run mainly in the trade press. The company is now looking to expand beyond the technical community and take a broader, image-based approach to branding, sources said.



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