UPDATED: ANA Launches Fact-Finding Probe Into Media-Buying Kickback Claims

Group's goal is to 'clean this mess up'

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Are media agencies pooling media purchases to get rebates on the time and space they're buying and not passing those savings on to their clients? With another investigation set to start, that question won't go away anytime soon.

The Association of National Advertisers is launching a search for a consultant to examine claims that media agencies are getting "kickbacks" from media sellers in the United States by buying media for multiple clients at the same time. 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in