Amtrak Is Set to Select Arnold

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ATLANTA Amtrak is poised to add Havas’ Arnold for creative and media on its estimated $30 million account, sources said.

Arnold in McLean, Va, pitching with sister media shop MPG, overcame incumbent White & Baldacci, an independent shop in Herndon, Va., in the final round of a review, sources said.

White & Baldacci is expected to keep some Amtrak promotional assignments, sources said.

The two shops emerged as finalists earlier this week after the client eliminated Interpublic Group’s The Martin Agency in Richmond, Va.,





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