Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
In any major city, gum litter is such a stock part of the landscape that it’s almost indistinguishable from brick, cobblestones or concrete.
In Amsterdam, 1.5 million kilograms of gum is left on the street yearly—it’s the second most common litter after cigarettes. Every year the government spends millions of euros to clean it … and worse, gum takes forever to biodegrade: around 25 years, give or take. In the meantime, animals consume it and often suffocate as a result.
So
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in