The Advertising and Marketing International Network of 26 ad shops and $2.1 combined billings, said Tuesday (July 15) that Mediamark Research & Intelligence would be the network’s exclusive provider of multi-media audience, demographic, psychographic and product usage consumer data.
AMIN previously relied on Simmons for similar research.
As part of the arrangement, which goes into effect May 2009, MRI will provide multi-media data both on a national and local level. Included in the contract are MRI’s Survey of the American Consumer and its local market-by-market study, which is based on interviews with 26,000 adults.
“Owners of successful advertising and marketing firms face daily challenges that require them to be innovators in creatively targeting high-potential consumers for their clients’ products,” said Bill Coontz, president of AMIN Worldwide. “These data will be invaluable in helping our agencies meeting their clients’ needs.”