Amigo's Lullaby

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You can’t keep a good elephant down-or at home, in the case of a new campaign for the Denver Zoo.

The work, by McClain Finlon Advertising in Denver, broke last week and includes 30- and 15-second TV spots, and print and outdoor ads. The spots show how a local family deals with keeping Amigo, the baby elephant currently on loan to the Denver Zoo, in their house as a “pet.”

One spot shows a husband and wife sitting on a couch, describing how things initially went well when they got Amigo as a present for the kids.




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