Amicus Taps Omnicom Group

NEW YORK — Amicus Financial, the electronic services arm of Toronto-based CIBC, has tapped the Omnicom Group team of Palmer Jarvis DDB, Toronto, and Rapp Collins Worldwide, New York, for its estimated $15-20 million creative and media account.

The decision comes after a 3-month review in which incumbent Perennial Design in Etobicoke, Ontario, participated.

In the final round the shop beat BBDO, Toronto. Palmer Jarvis DDB will be supported by other offices in the DDB network. First work is expected to break mid- to late summer.

The review was handled by Westport Consulting Group in South Norwalk, Conn, and Cambridge, Mass.