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DALLAS Cowboys & Indians magazine has chosen Affiliated Media Group as its lead agency overseeing public relations, marketing and assistance with national ad sales, the shop said.
Cowboys & Indians, based in Fort Worth, Texas, targets upscale readers who identify with a traditional western lifestyle.
AMG, headquartered in Jacksonville, Fla., will service the account out of its Dallas office. The value of the account was not disclosed.
The magazine’s cover typically features a male celebrity who is interviewed about his ties to the western lifestyle.
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