Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
American Express has selected Wieden + Kennedy to handle creative responsibilities on the financial giant's Open subsidiary.
The selection follows a review in which the other finalists were Ogilvy & Mather, Leo Burnett, Droga5 and the incumbent, Crispin Porter + Bogusky. Pile + Co. in Boston managed the process.
Media spending on the brand exceeded $36 million last year, down from $52 million in 2010, according to Nielsen. Those figures do not include online spending.
CP+B had handled the business since 2007.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in