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NEW YORK — The $100 million “Make life rewarding” campaign from American Express attempts to capture the “largesse and entirety” of the brand’s services beyond the card, said Gordon Bowen, the architect of the new work.
The TV and print effort, which focuses on how AmEx makes life easier for members, replaces the 6-year-old “Do more” campaign.
At the client’s request, Bowen was enlisted to work on the campaign as a freelance creative at Ogilvy & Mather.
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