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NEW YORK American Express, which said earlier this month that it is spinning off its Financial Advisors unit, has tapped consultancy Pile and Co. to handle a review for the business.
A Pile official confirmed the review is underway.
AmEx spent $55 million on domestic ads touting that unit in 2004, per Nielsen Monitor-Plus.
WPP Group’s Ogilvy & Mather has handled the $385 million U.S. AmEx account since 1979.
Interpublic Group’s Momentum in New York handles the New York client’s sponsorship business.
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