AmEx, 'Project Runway' Forge Integrated Pact

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NEW YORK American Express is joining the fifth season of Bravo’s Project Runway with a major sponsorship that includes an integrated presence for AmEx within the cable show and online.

The company will present a weekly broadband program, Watch What Happens: After the Sew Live, hosted by Bravo’s Andy Cohen, available only to card members. The live “after show” series will run on a custom Bravo microsite. On-air spots will drive viewers online each week for exclusive commentary from Cohen, contestants, designers and special guests.

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