American Express last week launched a program to offer free music downloads on Microsoft’s MSN Music to its U.S. card members. For every 10 songs they buy with an AmEx credit card or the company’s Blue or Delta SkyMiles cards, consumers will receive an extra one free. Also, those who apply for a Blue card or Blue Cash from the New York-based financial- services marketer from a link on MSN Music will be eligible for 10 free downloads, upon approval of the card.
Get Adweek's Brand Marketing Daily Newsletter in your Inbox
Today's highs and lows of creativity