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Now and then we see fun little hacks of Facebook’s silent autoplay videos, and here’s the latest from American Express and BBR Saatchi & Saatchi in Israel.
AmEx recently uploaded a video promoting a Guns ‘N Roses concert. Knowing that 90 percent of Facebook users watch videos with the sound off, the brand hid a fun surprise in the video for anyone who turned the sound on—a voiceover promising a free ticket to the concert to the first 50 people who knew the name of the band’s lead singer.
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