Amex Contacts Nonroster Shops

It’s not often that non-roster shops get a shot at a piece of business from a high-profile brand name like American Express, albeit one that will soon be named something else. Almost any shop without a conflict would want to line up for American Express Financial Advisors’ $55 million account.

Last week consultant Pile & Co. in Boston began contacting what one source said were mainly New York and East Coast agencies. They include Omnicom’s TBWA\Chiat\ Day, Interpublic’s Deutsch and Foote Cone & Belding, WPP Group’s Grey Advertising, and MDC Partners’ Margeotes/Fertitta + Partners—all in New York, sources said.