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As a rolling sphere searches through a maze of beige, a voiceover speaks: “A brighter way to a better job.”
That is the promissory message to job seekers in Randstad North America’s first national advertising campaign.
Created by Ames Scullin O’Haire here, cable television, radio, print and outdoor advertising for the estimated $10 million account repositions the Atlanta-based Dutch subsidiary as an A-to-Z employment resource, a shift away from its roots as a temporary service specialist.
Television breaks this week on 22 cable stations including TNT, USA, TBS, MTV, Fox Family and News Channels, ESPN and MSNBC.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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