It’s not every day you see a video retailer hook up with a telephone company to do a promotion. But Ameritech and Blockbuster Video are doing just that.
Ameritech customers who make phone calls with the Ameritech Complete Card can earn free movie rentals from Blockbuster Video. The three-month promotion offers users of the calling card a free rental for every two calls made above their monthly average. Customers can receive up to two free rentals each month.
No TV or print will promote the program, but a big direct mail campaign is in the works, according to Ameritech officials. Materials will be sent to more than 300,000 households in a mailer that resembles a Blockbuster videotape box. Maxwell Partners, Elgin, Ill., created the direct mail and point-of-purchase materials.
Copyright Adweek L.P. (1993)
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