Ameritech Fills Its Lineup With DDB Needham Assignment

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.



CHICAGO – With DDB Needham Chicago’s win last week of Ameritech’s small -business services division, the telecommunications giant appears to have stabilized its agency roster for the time being.
The win, worth an estimated $20-25 million in billings, was cause for celebration at Needham, which got its foot in Ameritech’s door a year ago with the cellular services business assignment but came up short in the review for Ameritech’s corporate assignment. Fallon McElligott/Minneapolis picked up the corporate business last month.
On the losing end last week was Lintas:Campbell-Ewald, Warren, Mich.,



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in