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APL Ads With Sitcom Actor Bader Aim to Keep Book Relevant
CHICAGO–Ameritech wanted a likable couple to use in TV spots backing its Yellow Pages and Internet site.
Ameritech Yellow Pages advertising manager Betsy Ross Krieg said she had in mind pairs like the ones in the sitcom Mad About You, or maybe Dharma & Greg.
“We wanted the feel of [people] that you really want to get to know,” she said.
Ammirati Puris Lintas in Chicago gave its client an actor from The Drew Carey Show, pairing him with a commercial actress.
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