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America’s Best Contacts & Eyeglasses has selected W.B. Doner & Co. to be agency of record for its broadcast account and to handle a strategic planning assignment, said Kelly Carter, vice president of marketing for the value-oriented optical retailer.
The Pennsauken, N.J.-based company has a total marketing budget of $15 million, currently evenly split between broadcast and print work. Doner’s Southfield, Mich., office will handle strategic planning for the entire budget, with direct responsibility for broadcast creative and media buying.
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