Americans' Media Usage Gets Short Shrift

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NEW YORK A study from Ball State University shows telephone surveys and personal diaries fail to accurately portray how much media Americans consume.

The Indiana school’s Center for Media Design conducted the study that tracked the daily lives of 101 people and found that media usage was more than double the extent reported by standard survey research methods.

The study looked at a range of media—television, radio, telephone, Internet, books, newspapers— which it claims is unconventional because most industry surveys target only one medium.



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