American's Cuts Hurt Temerlin

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Sharply reduced ad spending by American Airlines has forced Temerlin McClain to cut 75 employees.

The agency layoffs are the third in a series of personnel cutbacks this year.

The Irving, Texas, shop had already discharged more than 130 staffers earlier this year, based on the loss of its Verizon wireless account and reduced spending by Nortel Networks.

Additionally, Temerlin had implemented a 5 percent pay reduction for staff members.

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