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Americans are living in a world that is littered with messages. They are besieged by symbols and images that advocate change or favor political causes or argue pleadingly for Pepsi over Coke.
Commercial ads, carefully crafted to extract every ounce of emotion, suggest you can “Reach out and touch someone” or “Just to it!” While these spots sell a product and relay a message , they are not the only game in town. Issue advocacy, PSAs, are equally potent: Who isn’t attentive to the “This is your brain on drugs” ad or been moved by the campaign against child abuse with “Words hit as hard as a fist?”
Those who help craft these messages are expert image makers, masters in the art of creating and interpreting symbols.
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