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By Katy Eckmann and Trevor Jensen
CHICAGO–American Trans Air in Indianapolis is looking for an agency to handle a creative project to promote the airline’s 25th year in business, sources said last week.
At least four agencies–two in Indianapolis and two in Florida–are participating in the pitch, according to sources. Presentations are set for this week at ATA headquarters in Indianapolis. Dennis Poynter, marketing manger at ATA, declined to discuss the competition.
The discount travel airline has been handling its advertising in-house since the dissolution last November of lead agency Pitzel & Pollack.
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