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American Trans Air in Indianapolis has tapped the Tampa, Fla., office of Fahlgren to develop creative work for two broadcast and print campaigns, including image ads and promotional efforts for the airline’s 25th anniversary, the agency said. The budget was not disclosed.
The review process began earlier this summer. Fahlgren was chosen over four undisclosed shops believed to be located in Florida and Indianapolis, said sources. ATA officials were unavailable for comment.
The discount travel airline’s previous agency, Pitzel & Pollack Advertising in Chicago, was merged into crosstown shop Grant/Jacoby last November.
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