American Standard: Cool

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NEW YORK A new 30-second commercial for American Standard air conditioning cleverly captures the desire for home hibernation during the sweaty months of summer. The spot, from DraftFCB in New York, opens on a shot of a suburban home. Sound effects alert the viewer to a lower window that is opened and a garden hose pulled into the house. The sound of crashing glass, furniture slamming to the floor, a screeching cat and a child’s protest, “Dad!,” culminates in another window opening, this time on the second floor, above the driveway, as the never-seen father drops the hose out the window.

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