American Makes Flight Connection

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DALLAS American Airlines is launching the second year of its branding campaign designed by TM Advertising under the tagline “We know why you fly.”

The campaign encompasses two new TV spots and six print ads, with a schedule that includes national cable television and key local markets, the airline said.

“Our research shows that the ads have had a significant impact on customers’ preference for American Airlines, and on their likelihood to travel with us,” said Roger Frizzell, client vice president of corporate communications and advertising.

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