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Assembly is the new agency that plans and buys media for the American Legacy Foundation, whose media spending totals $50 million annually.
The assignment includes both traditional and digital media responsibilities. Assembly, a unit of MDC Partners, inherited the account from WPP Group's MediaCom, which had worked with American Legacy for less than a year.
The shift came without a review. TargetCast, one of the MDC agencies that combined to create Assembly last year, had previously pitched American Legacy.
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