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The American Legacy Foundation late Wednesday completed negotiations with CBS to place new advertising on the Super Bowl, said sources close to the situation.
American Legacy will not air the well-known “Truth” campaign that seeks to dissuade young people from smoking. Rather, the client intends to unveil a “corporate” campaign designed to educate Americans about the Foundation’s various programs and its research and educational activities, sources said. William Furmanski, a spokesman for American Legacy in Washington, D.C.
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