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CHICAGO Campbell-Ewald asserts that heart disease affects more than just men in its first work for the American Heart Association.
A print ad scheduled to appear in Parade magazine shows a man sitting with what appears to be his two daughters. “Heart disease affects three kinds of people,” reads the headline. “Men, women, children.” Body copy asserts that heart disease is the No. 1 killer of women, under the tagline “Learn and live.” Television ads are expected as well.
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