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American Family Insurance (AFI) is down to two finalists in its search for a creative agency, BBDO and Grey, sources said.
Last year, AFI spent nearly $157 million on measured media, according to Kantar Media.
The account had been at Ogilvy & Mather Chicago, which created the marketer's Super Bowl commercial this year featuring Seattle Seahawks quarterback Russell Wilson with a voiceover by singer Harry Belafonte.
The WPP agency parted ways after AFI competitor Nationwide tapped O&M's New York office in June to handle creative work featuring Denver Broncos quarterback Peyton Manning.
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