Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
American Eagle Outfitters has shifted its creative business to Translation.
The New York agency will lead creative development for the AEO brand in the US and Canada, with a particular focus on the company’s denim line for the back to school season, according to chief marketing officer Michael Leedy, who explained that the retailer hired Translation "for its ability to connect established brands with youth culture."
Beyond traditional ads, the agency will create digital, social and mobile marketing.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in